Yue Yuen Industrial (Holdings) Limited is the world's largest manufacturer of branded sports shoes and casual shoes, and a leading original design manufacturer / original equipment manufacturer (ODM/OEM) for international brands such as adidas, Asics, Converse, New Balance, Nike, Puma, Reebok, Salomon, and Timberland.
We are the only professional footwear manufacturer capable of serving dozens of international brands at the same time. Our shoe production volume accounts for around 20% of the global sports shoes and casual shoes market. The major shareholder of the Group is Pou Chen Group.
Yue Yuen has a network of manufacturing facilities across China, Vietnam, Indonesia, Bangladesh, Cambodia, Myanmar, etc. Our products include athletic / outdoor shoes, casual shoes, multi-functional shoes, sports sandals, soles, and accessories.
“Vertical integration and horizontal labor division” is a key development strategy of our Group. Through organic growth, investment and mergers, we have successfully built a complete supply chain, covering raw material procurement and key parts of the upper, middle and lower footwear manufacturing stream, and thus deliver superb quality products and stable supply to our customers. This strategy also underpins our ability to provide multilayered and integrated know-how and technology to our customers at all levels – a unique proposition found nowhere else – enabling us to build close partnerships with numerous international brands.